The Strategic Marketing Management program's focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. You will learn how to evaluate marketplace potentialand risk from the perspective of the firm's unique ability to develop and deliver goods and services of meaningful customer value. The curriculum yields insight into the process of value creation and provides management tools for sustaining it and securing a share of the value created. You will learn by participating in interactive problem-solving. Boost your strategic thinking about the evolving competitive landscape,understand how to co-create more value with your customers and capture more value with smart pricingGain insights into drivers of customer value behavior and choice, and align different stakeholders, such as employees and partners, to improve customer satisfaction and loyalty of your key accounts and most important customers Formulate a differentiated value proposition for customer-focused strategy and brand platform incorporatingsocial media. Meet the challenge of implementing your strategy and gaining internal support by demonstrating the financial value marketing creates in terms of Net Marketing Contribution
During this course you will understand the Corporate Governance as the system by which companies are directed and controlled" (Cadbury Committee, 1992). It involves a set of relationships between a company's management, its board, its shareholders and other stakeholders; it deals with prevention or mitigation of the conflict of interests of stakeholders. Ways of mitigating or preventing these conflicts of interests include the processes, customs, policies, laws, and institutions which have impact on the way a company is controlled. An important theme of corporate governance is the nature and extent of accountability of people in the business, and mechanisms that try to decrease the principal–agent problem. Program Outlines
Introduction to Corporate Governance and the nature, functioning and contribution of boards
Analysis of the Highland plc case study; small group discussion; plenary presentation
Analysis of the Highland plc case study; small group discussion; plenary presentation
Discussion concerning findings from the Highland plc case and their relevance to the program participants
Feedback from the Thomas Kilmann questionnaire on handling key and sensitive relationships on boards and between the top management team and the management
Presentation of the results of the global study on world class boards
Strategic planning is a challenging task during turbulent times and companies need to be prepared for the unexpected. As a result, companies need to navigate uncertain and uncharted waters as they move from planning to implementation, and from investment to returns. Understanding the key factors that shape the global, regional and industry environments through a process of scenario planning, allows companies to address uncertainty in a flexible way and benefit from tremendous opportunities while reducing the impact of uncertainties on company cash flows. A key requirement of scenario driven strategic planning is the development of a Strategic Early Warning System to constantly monitor key signals and discontinuities. This approach dramatically improves the strategic and operational readiness of companies and to make decisions about the optimal timing to scale up or abandon strategic options. This webinar explores the process and methodology to link scenario planning to decision making in uncertain environments.
As we all know, the landscape of the digital world is rapidly changing. It is no longer a matter of deciding which path to take at the crossroads, but rather, it is about being forward thinking to proactively chart the business course. Enterprises need to stay up-to-date and transform with these changes to maintain competitive advantage and market share. Leading beyond the crossroads presents new challenges and paradigm shifts for corporate executives, especially the CIOs. But at the same time, these changes also offer numerous possibilities for individual and company growth. From "clouds," to social networks, to mobility, to security, gleaning the benefits of the digital business requires the management of a more complex and different organization. Here is where the CIO's leadership can de-mystify technology oriented business solutions so that they are seen as fundamental parts of a company's strategic decisions and operations. This brings us to this year's theme: Beyond the Crossroads: How the CIO Role Will Evolve in the Digital Business World. Driving Strategic Innovation: Achieving High Performance
Creating High Velocity Organizations
Understanding and Solving Complex Business Problems
Developing and Managing a Successful Technology and Product Strategy
Managing Technical Professionals and Organizations
Implementing Improvement Strategies: Achieving
Breakthrough Performance Throughout Your Business
Intelligent Organizations: Collaboration and the Future of Work
Transforming Your Business Through IT models? Experts on this panel will discuss various innovation models for today's digital business world
