Dr. Paul J.H. Schoemaker is a pioneer in the field of decision sciences, among the first to combine the practical ideas of decision theory, behavioral economics, scenario planning, and risk management into a set of strategic decision-making tools for managers. He is co-author of a landmark book on the subject, Winning Decisions: Getting It Right the First Time. Paul is also an entrepreneur: he is founder and executive chairman of Decision Strategies International, Inc. and co-founder of Strategic Radar, Inc.  Finally, Paul is a dedicated educator: he is research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, served for five years as a director of the Decision Education Foundation, conducted hundreds of lectures and executive seminars around the world. A native of the Netherlands, Paul lives on the East Coast with his wife; they have two children.

As expert, entrepreneur, and educator in the field of strategic decision-making for managers, Paul J.H. Schoemaker not only conducts research and develops new tools for making better decisions but also tests them in the real world and teaches others how to use them.