After co-founding the world renowned school Hyper Island (1996), and digital service design agency Doberman (1999), David spent over 10 years in senior commercial and marketing leadership positions at Vodafone, including six years as Global Brand Director where he worked on all major M&As and business, brand and culture transformations, opening up markets such as China, India, Ghana, Qatar, New Zealand, Romania, Czech Republic and South Africa.

David was appointed Vice President of  Products & Customer Experience for the Russian telecom innovator Yo t a , and was part of  the leadership team that created the world’s most advanced 4G network, successfully branching out into entertainment and media services, banking and connected products.

David is now working on Customer Centricity, Digital Innovation and Business Transformation, both on industry projects, research initiatives and executive training for clients such as Raiffeisen Bank, Unilever, Target and WPP.

David is also Programming Director at Strelka Institute in Moscow and runs a research studio on customer focus and urban planning. He’s also a Senior Lecturer at Hyper Island on Customer Focus and Digital Transformation and together with Prof. Sandra Vandermerwe, David runs Executive Training in Customer Centric Innovation, Technology and Business Transformation at Imperial College Business School in London.

Board experience include Lunar Mobile (the ?rst youth oriented MVNO in Sweden) and Lansforsakringar (one of the biggest insurance and banking companies in Scandinavia) and he’s currently a member of the board for Megafon OSC (the second biggest mobile operator in Russia).