Rafi-uddin Shikoh is passionate about empowering businesses to become global brands with socially responsible impact. He is the Founder and CEO of DinarStandard™--a specialized market research and advisory firm, focused on niche emerging markets. He has 15 years of marketing strategy, e-business strategy, and technology management experience with small to Fortune 500 sized companies.

Rafi-uddin is a frequent speaker on innovation, marketing, social business, and customer strategies. He has presented at prestigious industry conferences at Oxford University, Harvard University, IIUM Malaysia and others. As an emerging expert on Muslim markets, he has been interviewed in media such as The Economist, Forbes, LA Times, BrandChannel, Arab News (Saudi Arabia), Khaleej Times, Sabah (Turkey), Star (Malaysia), Geo TV (Pakistan) and many more.

Prior to DinarStandard, Rafi-uddin had been a Vice President with Marsh Inc, a global risk-brokerage firm, where he led and successfully delivered multi-million dollar knowledge management and marketing technology related initiatives. He had previously served as a Senior e-Business Consultant at a Boston based firm. In addition, he has also served as a Marketing Director for a communications training and sports media consulting company.

Rafi-uddin has an MBA from UNC-Charlotte, North Carolina, USA, and a BSc. in Marketing from Southwest State University, Minnesota, USA.

Specialties: Business/ Marketing Plans, Market Analysis, Marketing Strategy, Innovation Strategy, Customer Insights, Technology Strategy/ Management.