"He is a Middle East Partner leading the Strategy and Performance advisory practice with PwC in Saudi Arabia. He has led many large-scale strategy development and implementation projects in the public and private sectors. He also has authored many publications in strategy development and strategic performance management and delivered executive education courses in Europe and the Middle East. Prior to joining PwC, he taught Strategic Performance Management at Canfield School of Management, a Centre for Business Performance, and the Advanced Institute of Management Research (AIM). Before that he was the Vice President for Strategy with a subsidiary of a multibillion dollar conglomerate in the Middle East."