Overview

Today's global telecommunication industry is constantly changing. That is why telecommunication executives need to understand the environment in which the industry operates to enable them to make key decisions that influence the direction of their organisations. One of the key challenges for telecommunication executives is to extract value out of changing markets. In order for executives to forecast market developments correctly and to determine their organisation's optimal positioning and pricing strategy, they need targeted, high-level strategy and marketing tactics.

In PwC's Annual Global CEO Survey, CEOs in the telecommunication industry are taking a relatively optimistic view of their companies prospects for revenue growth. Well over half (57%) of the telecommunication CEOs interviewed in the Middle East were very confident that their business revenues will increase during the next 12 months, compared to only 48% of CEOs worldwide. This optimism stems from the industry's resilient performance during the downturn.

CEOs fully recognise the major strategic challenges confronting their businesses, amid profound and irreversible change. With technological innovation and shifts in consumer behaviour advancing apace, operators face an array of issues, mainly being:

• Customer retention
• Service and Revenue Models
• Operational Excellence
• Regulation
• Innovation

Our HPT program is specifically designed to meet the needs of senior executives from telecommunication industry in the Middle East by covering key critical areas: strategy, operation, growth, risk and leadership.